The client brief was to create a concept around the year long work on the optimization of their operations. This included activities in construction, procurement, labour, sales, marketing etc. the scope covered almost al aspects of operations within the company.


Since we had to show the inner working of the organization, we chose to design everything around gears. Even the cover had visuals of watch like gears, among other elements.Accordingly, the annual report was developed after taking customized shots of the executives and the management.


The Annual Report went down very well with the target audience i.e. the investors and business associates.