Ashiana Senior Living

Ashiana Senior Living

Background

Ashiana Senior Living was a pioneering campaign to sell senior living homes in India.

Challenges

• India had no concept of Senior Living
• The society looked down upon the idea of letting retired elders live on their own
• The existing ‘old-age homes’ were shoddy facilities where elders lived a reclusive life without medical care or comforts

Action Plan

Campaigns were launched to separate the concepts of ‘Old age Homes’ and Senior Living.
Senior Living was launched as a ‘Retirement Resort’ where seniors could live a comfortable life with unique facilities, medical care and an active lifestyle in like-minded company.
Repeated campaigns and activities launched to break the social barrier against Senior Living

Result

Ashiana Housing became the most successful pioneer in the field of Senior Living
The rest is history…..
Today, Ashiana Housing is a leader in the field with five Senior Living facilities across India
Senior Living has the fastest selling in this sluggish market